THE ADVERTISING INDUSTRY TOKEN
Opt-In Coin is a cross platform ERC20 token on the Ethereum blockchain which allows users to get rewarded for their behavioral data, allows advertisers to pay publishers directly, and allows for authentication of user data.
- MyAds: Allows users to opt-in to specific brands, industries, and earn rewards for sharing their data with advertisers.
- DataCube: Open source marketing research project to create highly-predictive connections between user viewing and buying.
- Ads Marketplace: Ad platform to directly connect advertisers to publishers, using the DataCube + Machine Learning to create the highest ROI for advertisers.
The OPTin token is the base currency for this network, and already has one of the largest existing
altcoin user pools. Approximately 500,000 registered users and 20+ publishing companies are using,
transacting, and collecting OPTin today. Transactions are saved via a blockchain-notarized offchain
solution.
The OPTin Network is uniquely positioned to solve these problems because the team has over 30
years executive experience in some of the largest media and market research companies . Using
2 DoGood Media’s network of users and publishers, the OPTin solution has immediate traction and great chance of success.
The OPTin system is a blockchain-based digital advertising solution, fully compatible with existing
infrastructure, and provides strictly better outcomes for consumers, advertisers, agencies, and publishers.
OPTIN ADVERTISING NETWORK
Direct Benefits
Global site quality metrics: Blockchain-based system provides free and accurate quality scores on
millions of sites. By being the first company to offer engagement, conversion, and attention data, new
content creators with high quality readers will be able to get ad deals previously reserved for the largest publishers. MOAT, acquired by Oracle for $850M, was built on this kind of proprietary data.
Direct links to today’s ad ecosystem: Advertiser to Publisher direct connect is not sufficient. Large
advertisers need data such as frequency, demographics, sales history, brand preference, and more
else they will not buy. OPTin already has the necessary pipes into SSPs, DSPs, and many publishers.
Marketplace of Services: With open API integration, we intend to create a vibrant marketplace starting with our own media planning and media buying tools. Ad spend on DGM and partners can reach $10M in 2018, growing to $150M by 2020.
User-Preferred Data Sharing and Ad Viewing: dApps on user computers protect users from
unwanted ad campaigns, and users can share or not share data on a granular level.
Large established user base: Through EarnHoney, OPTin already has nearly 500,000 users
collecting OPT, providing insights, and opted-in data. These users have already converted to OPTin
tokens in March 2018. Partner publisher recruitment is already over 20, and are being added all the
time.
Improved Data Security: There is no collection of PII and even anonymous data is only collected from opted-in users, thus removing 99% of the needs for data security. The read/write access of DataCube and DataCubeLite can be decentralized and yet secure. This data is never untraceable back to an individual, therefore it passes EU’s new GPDR regulations.
Improved Payment Terms: Ads are bought through OPTin tokens and directly shared 95% to the
publisher within a few hours of final campaign delivery, limited only by ETH network latency.
Cost Savings: By removing the costs of the DSP and SSP, advertisers are estimated to save around
50%, which translates into $11.4B in savings.
Best in class market analytics data: The DataCube, available to the OPTin Council, will allow new
studies such as longitudinal brand research and cross-media ad effectiveness. The key differences
between the DataCube and today’s best data sources are size of panel and length of interview. This
data gives a rich understanding of consumer behavior under a variety of circumstances.
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