The Welt der Wunder ICO
Tokenizing the media industry
Welt der Wunder TV is creating a completely new blockchain-managed license, trading and sales platform for high-quality video content, for the international broadcasting, VOD and online video publishing sectors.
This platform is unique and has the potential to evolve into a standard in the international licence trading sector. The MILC token (MIcro Licensing Coin) is a utility token and the payment medium within the platform.
This platform is unique and has the potential to evolve into a standard in the international licence trading sector. In the future, it will offer all content owners the opportunity to provide their content to a global market and to facilitate access to purchasers, advertisers and users.
Welt der Wunder TV has been established brand in high quality content and broadcasting sector for decades. It operates in Germany (and other countries), the second largest TV market in the world, behind the USA. Welt der Wunder TV broadcasts, produces and markets high-quality content.
Customers will be able to do business directly with the owner or the producer of the media content with automated, trust free security of blockchain regulated smart contracts. This eliminates a host of intermediaries and significantly reduces the price.
Welt der Wunder also purchases media content for its own TV stations in Germany , Switzerland, and other countries. Welt der Wunder has a deep network with all global leading content providers, TV stations and other media platforms and has positioned itself at the centre of the professional media industry.
Producers, owners, as well as other platforms that require content participate in this model equally. The name of the token is:
MILC = MIcro Licensing Coin
The token name embodies the platform’s core business model and indicates the high compatibility of the approach to other market segments dependent on license trading.
In combination with blockchain technology, this knowhow and network can generate a content trading platform that will become a central interface in the global media and entertainment industry. It is our deep experience in international content licencing and a strong understanding of the requirements of content producers and consumers that form the basis of the MILC project.
It is our deep experience in international content licencing and a strong understanding of the requirements of content producers and consumers that form the basis of the MILC project.
The market potential behind is enormous. The estimated turnover of the global TV industry alone in 2018 will be almost 500 billion Euros.
The most important commodity traded is, and will always be, content! The project will significantly increase the owners and producers of media content to trade without intermediaries and with simpler, automated blockchain-optimised processes.
In order to secure the highest degree of operational safety and the greatest chances for a successful launch, Welt der Wunder has created a consortium of top quality partners supporting the MILC blockchain sales platform.
SwissTXT is the partner for the finalization of construction and operational execution of the video platform working in collaboration with Welt der Wunder in-house developers. SwissTXT is the technical subsidiary of the Swiss television company SRG and a highly specialised provider in the broadcast – technology and video asset management sector.
Significant components of the development have been concluded through the launch of Welt der Wunder TV. Swisscom Blockchain AG is a global player in the blockchain technology. The MILC blockchain application is implemented and operated through services provided by Swisscom Blockchain AG.
BUSINESS MODEL PROCESS
MILC USP:
The key advantages of the MILC – Blockchain distribution platform.
Smart contracts condense all relevant sales factors for vendors and purchasers resulting in legally compliant, automated execution.
The advantages for both sides are obvious:
- Sales data of individual markets are up-to- date and transparent providing pricing orien tation for producers.
- The MILC blockchain provides the primary usage periods as template standards while leaving options open for individual negotiations.
- The MILC blockchain provides transparency of usage types sold and those still available. This saves time for purchasers when deter mining the value of a licence.
- The MILC blockchain provides transparency of existing sales allowing for second or third evaluation cycle purchases only.
- The MILC blockchain and the Welt der Wun der founders have the reputation and indus try experience to minimise risks for purchasers and vendors.
The Advantages of the MILC Blockchain
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The distribution platform consists of two main components:
Video storage, in the form of a cloud-based video database, and Licensing and invoicing in the form of a smart contract blockchain.
For video storage and media asset management, Welt der Wunder collaborates with the leading Swiss provider SWISS TXT, as well as in-house talent. SWISS TXT is a subsidiary of the public Swiss television company and is a leader in the field of professional programme management solutions. SWISS TXT manages the video assets and their physical distribution for Welt der Wunder. Primarily storage is cloud-based platforms provided by Amazon AWS or AZURE. For certain jurisdictions, cloud based platforms are supplemented by local providers.
The future expansion plan is to decentralise the platform to create a more decentralised and independent distribution network through distributed architecture.
In the initial stage, the approach focused on stability, functionality and performance. Immediate access to the video content needs to be guaranteed following the contract signature. The platform for video storage is already operational and incorporated into this project by Welt der Wunder.
MILC – blockchain project (to be developed)
A further partner who will assist in the smooth operation of the blockchain-based sales platform is the market leading Swiss telecommunications company Swisscom.
Swisscom is one of the leading banking infrastructure providers in Europe, and currently provides services to almost 200 banking institutions. The MILC project therefore has secured the cooperation of Swisscom and its deep experience in running financial platforms. The operation of the distribution blockchain, the maintenance of the blockchain based smart contract execution and the crypto currency based financial flows after completion will be designed and run by Swisscom Blockchain.
" With SwissTXT and Swisscom Blockchain AG, Welt der Wunder has two quality-assuring partners on board who stand for the same sustainability and professionalism as Welt der Wunder itself "
VIDEO STORAGE AND DISTRIBUTION PLATFORM
| Welt der Wunder provides its library consisting of many thousands of high-quality TV programme hours and several tens of thousands of clips for professional online publishers. | The sales platform developed in conjunction with Swiss TXT ensures the distribution of content to professional customers. The interface is easy and user-friendly. | The platform is open to all professional content providers (e.g. global producers and libraries). This marketplace is available for customers to gain an overview of the global offer. |
SCHEMATIC FUNCTION OF THE DISTRIBUTION PLATFORM
The content owner selects the suitable smart contract for his sales objective and provides his content via an upload to the platform. His content is stored in the cloud and a working copy with a lower resolution is visible on the platform. In order to obtain content, the end-user selects the content with the appropriate licence parameters from the video library.
The selected content can be paid with various cryptocurrencies (BTC, ETH…) and fiat (EUR, USD, CHF…). The integrated exchange API converts the cash flow into MILCs, which are distributed proportionately via smart contract to the content owners. After successful payment, a further smart contract triggers the release of the content from the video content database and provides it to the end customer in real time.
The smart contract takes a flat fee of 10% of the turnover for the licence trading transaction. This is considerably below current market without currently (repetition). The MILC product introduces a new form of distribution mechanism to the multi-billion dollar video media market creating huge opportunities, massive potential for first movers and early adopters.
MILC TOKEN - FUNCTIONS & BENEFITS
TOKEN SALE
| Name of the token | MIcro Licensing Coin |
| Ticker | MLRC |
| Min. investment | 200 EUR |
| Accepting | BTC, ETH, Fiat |
| Hard cap | 90,000,000 EUR |
| Contract Address | 0xD717B75404022fb1C8582ADf1c66B9A553811754 |
| Decimals | 18 |
| Symbol | MILC |
MILC Dates & Token Sales Cap
Start Of Community Pre-Sale | Start Of Pre Sale | Start Of Public Sale | End Of Public Sale |
| 21 Maret 2018 Price : 3.80 Euro | June 2018 Price : 4 Euro | Juli 2018 Price : 4.79 Euro | END Juli 2018 |
The objective is to actively boost the value of the MILCs in addition to the platform’s business model. The system is issued a limited number of 40,000,000 MILCs. The integrated reserve of 25% is a second important factor. The purpose of this is to equip relevant partners of the platform (TV, VOD, publishers) with MILCs in order to incentivise trade in the currency.
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ROADMAP
TEAM
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ADVISOR
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More Information
| Website | : | https://www.milc.global/ |
| Whitepaper | : | https://welt-der-wunder.s3.eu-central-1./ico/pdfs/ICO_WhitePaper_ |
| : | https://www.facebook.com/MILC-180984935788482/ | |
| : | https://twitter.com/MicroLicCoin | |
| Bitcointalk | : | https://bitcointalk.org/index.php?topic=2432428.0 |
| Telegram | : | https://t.me/wdw_milc_en |
Sources
https://blockchain.swisscom.com/
https://www.swisstxt.ch/en/
https://www.swisstxt.ch/en/
https://www.milc.global/#
https://welt-der-wunder.s3.eu-central-1.amazonaws.com/ico/pdfs/ICO_WhitePaper_WdW_EN.pdf?cache=7
https://icobench.com/ico/milc
https://bitcointalk.org/index.php?topic=2432428.0
https://bitcointalk.org/index.php?topic=4393971.msg39137770
Author
| BitcoinTalk Username | : | adterna |
| BitcoinTalk Profile | : | https://bitcointalk.org/index.php?action=profile;u=1200759;sa=summary |
| : | srialyamaulana@gmail.com | |
| Eth Address | : | 0x522A57A9267b6A54ddE2f9a89863304CD0391827 |
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