GEMSTRA
Powering The Future Of Social Selling
The Astra Platform is a technological infrastructure for retailers and brands to integrate with and build a social selling channel. Our solution democratizes the model to promote equity between sellers, retailers, and brands.
Gemstra’s mission is to make social selling accessible and awesome for everyone. Social selling, traditionally called “direct selling”, utilizes multi-level selling models that rewards people (called “Sellers” in the Gemstra ecosystem) for influencing sales through promoting brands to their social network. Gemstra provides open source software and an SDK for Merchants to integrate with ASTRA. The GMS Token will reduce friction as ASTRA’s default exchange of value, power gamification and reward models native to social selling, and provide governance to democratize the ecosystem.
Gemstra is building a blockchain-integrated ecosystem (ASTRA Platform) and token economy (GMS Token) to unlock social selling to the entire retail market. ASTRA is a smart contract platform. It leverages blockchain technology to put data back in the hands of sellers and enable retailers (called “Merchants” in the Gemstra ecosystem) and brands from the $24 trillion global retail economy to join social selling. ASTRA Platform and the GMS Token are exactly what the stakeholders of social selling need - the de facto infrastructure and reward economy for an unpredictably large market.
GEMSTRA MODEL
ASTRA PlatformASTRA is a smart contract platform built on the Ethereum ERC20 framework. ASTRA creates an open ecosystem for social selling where the actors (see below) can define how to interact with one another through customizable commission, gamification, and recognition models. The classic direct selling model involved just two operators: Seller and Brand.
ASTRA provides an infrastructure for Brands and Merchants to customize their social selling business. Brands and Merchants can customize the logical layer and design their business in the following ways:
Compensation Logic (for multi-level compensation models)
Gamification Logic (for customer or seller activation, engagement) Recognition Logic (for community engagement, achievements) Action Endpoints
Multiple Genealogies
ASTRA ARCHITECTURE
TOKEN SALE
| Platform | Ethereum ERC-20 |
| Token Supply: | 16,000,000,000 |
| Allocation for Sale: | 6,400,000,000 |
| GMS Token Price: | $0.01 USD |
Founders’ Pool: 20%
Advisors’ Pool: 10% (Advisors / Partners / Bounty)
Growth Pool: 30% (Distributions / Commission / Rewards)
Sale Pool: 40% (Private, Presale, Public Tokensale)
ROADMAP
July 2008 | Early Idea : Envisioned ecommerce / marketplace disruption of direct selling industry |
2010 | First Attempt : Launch horizontal portfolio of ecommerce brands |
2013 | Second Attempt : Launch omni-channel single brand called JewelScent |
May 2015 | Pivot: Start building the Gemstra Backoffice platform |
April 2016 | Continued: Begin building Gemstra Boutiques |
May 2017 | Alpha: Gemstra Boutiques - centralized Merchant with decentralized Sellers and Brands |
June 2017 | Expand Vision: Gemstra Token - economy to truly decentralize social selling economy |
July 2017 | Beta: Gemstra Boutiques August 2017 Add 7 Brands to Gemstra Boutiques |
September 2017 | Proof of Concept: Smart contract economy to transact retail sales between Seller > Merchant > Brand on ERC20 |
October 2017 | Proof of Concept : Customizable multi-level economics |
February 2018 | Fundraising Preparation / SEC Guidelines |
April 2018 | Private Investor Round |
May 2018 | Engage PR firm and commence community building |
June 2018 | Established Broker - Dealer engagement with Entoro for STO offering |
June 2018 | Finalize legal for private Token Subscription Agreement and ICO |
September 2018 | Entoro STO Sale |
October 2018 | Add GMS Token support at checkout layer + Seller GMS withdrawal for commissions |
November 2018 | Investor Wallets have been distributed. |
December 2018 | Deploy user/profile smart contracts |
January 2019 | Business Development Sprint I : Add/Sponsor 20 Brands |
February 2019 | Open source checkout service |
March 2019 | Deploy Brand smart contracts |
March 2019 | Brand Onboarding : Gemstra Boutiques |
June 2019 | Business Development Spring II :Add 1-5 Merchants / Brands |
July 2019 | Merchant Onboarding : Brands can existing on separate Merchants |
2020 | Annual Goal :1000 Brands / 100 Merchants International Growth : China, Korea, Taiwan, Japan, EU |
2021 | Two-Year Goal : 20,000 Brands / 1,000 Merchants International Growth : Russia, Brazil, India, Canada, Australia |
2023 | Five-Year Goal :100,000 Brands / 5,000 Merchants |
TEAM
 | CEO
Jay Cheng, Chief Executive |
|  | CRO
Joseph Lau, Chief Revenue |
|  | COO
Kevin Gambill, Chief Operations |
|
Jay is a serial entrepreneur who grew his family business, J. Good-In, as employee number five into an international company with over 250 employees. He has launched and exited two consumer internet companies - BaubleBox and JewelScent - that reached 7-figure and 8-figure run rates respectively within months of launch.
| Joseph has worked with Jay for over 12 years. He led sales and business development at J. Good-In. He led growth at JewelScent’s launch, driving revenue to $1 million monthly within six months. Joseph co-founded Gemstra with Jay in ‘15.
| Kevin is a C-level executive turned entrepreneur with over 25 years of experience. Kevin worked initially for large public companies like Alcoa and Alcan, progressing from engineering to business management and operations, including C-level positions with multiple $300 million+ privately held companies. He has spent the last 15+ years managing a portfolio of companies he invested in, consulted with, or operated.
|
 | CFO
Janelle Mitchell, Chief Finance |
|
|  | CTO
David Odere, Chief Technology |
|
Janelle has held financial leadership roles at The Los Angeles Times, Wired, and Cooking.com - a company acquired by Target in ‘12. She is a consultant to the Financial Advisory Group, and has worked with Jay since JewelScent.
|
| David has been the Chief Technical Officer for Jay at JewelScent, and has held lead technical roles for BaubleBox and Knowy. David has led projects in a variety of programming language and database systems. He has been a blockchain enthusiast for the past few years and has continued to enjoy all things blockchain related from coding to investing.
|
ADVISOR
 | James Kuo
President Epox International
|
|  | Ivan Ramirez
Serial Entrepreneur
|
|  | Connie Tang
President & CEO Princess House |
|  | Paul Sri
Blockchain Advisor
|
|
 | Steve Raack
Ex C.O.O. Of BeautyCounter |
|  | Ted Hong
Chief Marketing
Officer |
|  | William Hsu
Co-Founder,
Mucker Capital |
|  | Tudor Stomff
BountyHive CEO
|
|
More Information | Website | : | https://gemstra.com/ |
| Whitepaper | : | https://docsend.com/view/xvyqq7a |
| Facebook | : | https://facebook.com/gemstraofficial |
| Twitter | : | https://twitter.com/gemstraofficial |
| Reddit | : | https://www.reddit.com/r/Gemstra/ |
| Telegram | : | https://t.me/gemstra |
Author | BitcoinTalk Username | : | adterna |
| BitcoinTalk Profile | : | https://bitcointalk.org/index.php?action=profile;u=1200759;sa=summary |
| Email | : | srialyamaulana@gmail.com |
| Eth Address | : | 0x522A57A9267b6A54ddE2f9a89863304CD0391827 |
| BountyHive Username | : | adterna |
Tidak ada komentar:
Posting Komentar